At a glance

Gamification is one of the most powerful tools to increase the performance of your fundraisers - integrating game mechanisms into your system can have positive effects in many areas. In this article, you will learn how to set up gamification, how to use it optimally, which effects can be achieved and of course how the process can be used in the daily life of your fundraisers!

Quicklinks

Advantages & Possibilities 

How it works

Unlock a new achievement

Achievement Board

Cockpit View

Setup & Integration

List of available achievements

Advantages & Possibilities 

Boosting performance

Even before we could see the impact on individual campaigns, it was clear to us that gamification was a powerful tool to increase fundraiser performance. We have since produced case studies showing that the use of gamification has actually led to a 7% increase in donor numbers. 

• Increase through motivation
  We want to make fundraisers and donors happier and know how it feels to work through "no "s to "yes "s every day. It increases the motivation of all fundraisers when these "yeses" are actually celebrated as successes and can be accessed afterwards on the Achievement Board. In this way, fundraisers can also motivate themselves by being reminded of their past successes.
• Increase through a focus on KPIs 
  Do you want to raise the average age of your donors? Then integrate achievements that reflect this KPI. This way, fundraisers who win a certain number of donors with a certain age will be rewarded!
• Increase through gamified competition 
  Gamification gives fundraisers who like to compete with others the opportunity to compare on a level without communicating results - by collecting more or harder Achievements than colleagues!
• Increase through direct rewards
  The more immediate the reward, the greater the effect. Through the gamification tool, fundraisers are directly told how much their performance is appreciated!
• Increase through the collecting principle
  There are people who like to collect and get a set full. For these fundraisers, gamification is an optimal tool to increase motivation and thus performance.

Strengthen company culture

• Individualisation
  The more individual your Achievement Set is, the better the company culture is strengthened. New employees learn from insiders in a playful way and feel they belong more quickly. To optimally integrate gamification into your system, we offer workshops. You can find out more about integration and setup here.
• Personal congratulations
  Gamification can be linked to notifications. This way, coaches/team leaders or even directors know when fundraisers achieve great things. Fundraisers can not only be rewarded with achievement but are also happy to receive a personal congratulatory call!
• Showing effects on the organisation
  Gamification can be set up to make fundraisers aware of the effects of donations. 

How it works

Unlock a new achievement

If a fundraiser unlocks an achievement they will see a notification when they return to the fundraiser dashboard.

Click on "Thank you!" to return to the Dashboard. Selecting "View" will automatically take you to the "My achievements" menu item.

Achievement Board

All achievements, whether achieved or not, are displayed here. To access this menu item in your daily work, go to the Dashboard, click on the green arrow to the right of your fundraiser picture and select "My achievements".

Whether you navigated to this menu item via the "Achievement unlocked" message or normally via the dashboard, you will find a list of all activated achievements here. Achievements that have already been reached appear highlighted and show a trophy. If an achievement has already been achieved several times, the total number achieved is displayed in the top right corner. Achievements that have not yet been unlocked show a question mark instead of a trophy.

In the header line, you can filter by achieved or not yet achieved achievements on the one hand and by the four different difficulty levels (Easy - Medium - Hard - Epic- Specials) on the other. Simply click on the corresponding button.  

Cockpit View

To see in the cockpit which of your fundraisers have unlocked achievements, you can simply select the activity area. Here you can choose in the menu bar whether you want to see all activities or only the achievements. By clicking on Achievements, you can see exactly which fundraiser has unlocked which achievement and when.  

Setup & Integration

Gamification workshop

In order to integrate gamification optimally for you, we offer gamification workshops. The better the company culture is reflected in the achievements, the more effective the tool can be. In a workshop, we, therefore, work together with you, the team leaders, the coaches and the employees to develop suitable Achievements for you. 

The cost of the workshop varies depending on the number of hours requested and will be charged as Professional Service Hours. 

Alternatively, you can choose from the list of already available Achievements and add your own pictures and text to the Achievements.

Gamification Integration

In principle, Gamification is included in the start-up package - this means that every one of our customers can use the feature. Depending on the effort, the professional hours for the integration into the system have to be added. 

Do you want to integrate the feature? Send us an e-mail to support@formunauts.at

List of available achievements 

The following achievements are already available for use - if you would like to have more or other achievements in the system, we will be happy to provide them for you. Just send us an email at support@formunauts.at!

Keep the fun in fundraising! ;)